What is Banner Blindness?

Banner blindness is when an ad is ignored or rendered ineffective due to the fact that
it has been seen many times by the same demographic.
Ads that once worked really well can lose their effectiveness all together. Click
through rate drops, CPC prices increase, etc.
Banner blindness can set in rather fast on Facebook. I’ve seen ads move from
profitable to unprofitable in a single day by not implementing the correct protocols
(featured below). This happens especially fast when targeting smaller numbers of
people.
Overcoming Banner Blindness
Overcoming this banner blindness is a huge struggle as a facebook advertiser.
To overcome banner blindness, my team has tried numerous techniques. Here are a
couple techniques that can help you to overcome this banner blindness and increase
your facebook ads profitability.
1. Put a border around the image ad – In Photoshop you can easily add a red
border around your currently high converting image to create a bit more
attention to an ad losing it’s effectiveness.
2. Try changing the headline to something 100% different. Often,
changing the headline to something completely different can have a good
effect on your ad conversions.
3. Always run more than one ad variation. If you run more variations of ads,
your ads lose effectiveness slower. Even if one ad is less profitable, it’s worth
running to keep your higher profiting ad running for longer. This is one of the
best techniques – highly recommended.
4. Of course, switch out the image. Easiest and simplest trick in the book,
but it works.
By using some of these techniques, you should be able to overcome banner
blindness to some extent.
Facebook Representative
After you start spending more money in Facebook, you will eventually be assigned
an ad representative that will be able to help you with ad approvals, etc.
The great thing about Facebook is that no matter how much you spend, you can
always email affiliates@Facebook.com and get relatively similar responses.
Facebook Ads Conclusion
So now you have a huge head start with using Facebook ads and should be able to
make a successful campaign if you follow these guidelines and keep pressing through
the failures!
Facebook is a big traffic source that can be difficult at first but once you have it
down, you can make huge money. So get going already!
Blog Posts on Facebook:
I’ve done quite a few posts on Facebook at my blog and on other blogs. These posts
are worth checking out to do some more research:
http://www.jonathanvolk.com/facebook-ads
MySpace Ads – How To
Really, if you read the above, many of the techniques, research, etc applies to
myspace. The thing that I have experienced with myspace is that the quality of
traffic is usually lower.
The good thing about that however is that the traffic is generally a bit cheaper
making up for the lower quality.
All that being said, I highly recommend trying out myspace myads. They are a bit
more lenient than Facebook for some things and this can result in good profits.