Starting out with PPV Campaigns

Before you start trying to build your PPV Campaign, you should know that there are
certain offers and promotion methods that seem to work better than others for PPV.
Here are two really popular ways to promote offers via PPV:
1. Sending traffic to a short, easy to fill out lead generation form. No landing page
required, just directly linking to the offer.
2. Capturing email leads and then emailing the leads products and services. (Drip
method)
I would say that method 1 is probably the most popular, but I will be going over both
methods.
Direct Linking With PPV:
When you are direct linking with PPV, make sure the campaign is a lead generation
short form. Dating, insurance leads, education, etc. These are all huge campaigns
that just require a lead to make money.
When you direct link in PPV, the idea is to make sure the offer page is very eye
catching and simple. If it’s overly complicated, your profits will start to go down.
Email Capture Method With PPV:
Capturing emails is one sure fire method to make money off customers over and
over. In the section before this one, I explain email marketing a bit. I highly
recommend you use Aweber (http://bit.ly/c8w9gj) for all your email marketing
campaigns.
With email capturing on PPV, you use a simple page and a captivating headline to
draw people into giving their name and email.
Enticing them with free stuff, like an ebook, works wonders. If you’re aiming for a
younger crowd (20-something and below), try something besides an ebook… be
creative.
Once you have their email, you can set them up (using Aweber) on an automated
course of emails. Just think… you could send them multiple related offers each week.
Although you won’t see profits as instantly as you will with directly linking, this
method can result in some great long term profits.
Just think… having a slow day? Email your list… You paid for them already, so why
not?
Building Your PPV Campaign:
When you begin to build your PPV campaign, I recommend you start just with URL
bidding. URL bidding is a lot more precise than using keywords and makes it a bit
easier to earn a profit.
To find URLs you can use many methods.
You can Google search a topic such as “auto insurance” and then get the top 50-100
results and copy the URL into your campaign. This can be a highly effective method.
As people begin to search for auto insurance, each time they click a result, they will
also see your page. This can lead to some great results.
Other methods for getting URLs to bid on include using sites such as Quantcast,
Alexa, and Google Ad Planner to find websites that have the demographics you are
looking for.
How Many Targets Should You Start With?
I recommend you start with at the very least 20 – 100 for most campaigns and
expand from there.
Optimizing Your PPV Campaigns:
The best way to optimize your PPV campaigns is to use Prosper202 (self-hosted) or
Tracking202 (web hosted version – simpler).
You can optimize your PPV campaigns using the 202 software fairly easily but first
you will need to either install prosper202 or setup a free tracking202.com account.
There is a lot of documentation about installing and setting up the 202 software, so I
won’t be covering it in this guide. If you have questions, you can visit the 202
software forum: http://prosper.tracking202.com/forum/
Bidding For PPV:
When you bid on PPV keywords / urls, a very common strategy is to shoot for
position 1 by outbidding the top place by the minimum amount allowed. So let’s say
the top bid is $0.011. You should bid $0.012.
Having your tracking setup, you can then track and see if being in the top spot for
that domain or keyword is worth it. Adjust down based on conversions and go from
there.
PPV Landing Pages
When you try using a landing page on PPV networks, there are a few methods you
can use.
The first is to buy or make a landing page that is simple. Essentially everything on
the website should be focused on getting the user to click through to the affiliate
offer or enter their email.
If you make your landing page, try making the landing page look exactly like the
merchants page. Doing so will get the user clicking and not even notice that they are
going from one site to another (your landing page to the affiliate offer).
If you’re looking to buy a landing page, a great place to check out is the LPDesigner
(http://bit.ly/cV5AbM) website. This is an amazing website where you can buy a
pack of 16 templates for $20!
Each month there is a new set of landing pages released and it’s well worth the
money for the caliber of landing pages. Many of these landing pages are perfect for
email capturing and other popular PPV landing page methods!
Need Help With PPV Campaigns?
If you need help with PPV, I highly recommend you check out PPV Playbook’s
Coaching Forums (http://bit.ly/9nGxXs).
The coaching forums are a monthly subscription service where you get access to an
unbelievable amount of content. I am a part of this forum and I love it. There are
many step-by-step guides on how to set up specific campaigns. If you’re looking to
get into PPV, this forum is a MUST.
Also, by joining the PPV Playbook coaching forums, you will gain access to the tools I
talk about below, called AffPortal, for FREE ($37/dollar month value!). That alone is
well worth the value!
Check it out now. (http://bit.ly/9nGxXs)
PPV Tools To Automate Gathering URL Targets:
The more you do PPV, the more you’ll realize how tedious is can be to pull together a
list of URLs or keywords.
I highly recommend that you use a toolset called AffPortal. AffPortal is a set of PPV
tools that will help you to reduce the time it takes to build out your PPV campaigns
down to half the time it would normally take.
Take a look at some of the awesome features you get in this toolset:
· SMART Scraper – the PPV game changer that cuts campaign build time by
50%. Submit your offer root url and get back kw & URLs instantly.
· URL Scraper – mines as deep as 50 pages in the search engine results and
optimizes the URL results to maximize your keyword traffic with filter.
· Site Extractor – pull all indexed pages from a specific website in two seconds
flat.
· URL Shrink – retrieve a list of root URLs from a long list of webpages.
· Alexa & Quantcast database – quickly compile lists from the top million
websites listed on Alexa and Quantcast.
· Social Media URL Scraper – new tool that is UNIQUE to AffPortal.com to
datamine social based websites.
· URL Chopper – slices your url list into mistyped lists in two seconds flat.
· Monster Keyword Permutator – keyword mashups & US census data.
· DEEP & WIDE Keywords – comprehensive keyword list generator with search
data included. Builds list in both directions very quickly.
· Adwords Sniper – Pulls top Adsense sites with ease.
· AOL Bootleg Database – over 22 million AOL user search queries.
· English Brainstorming Database – an additional keyword database with over
44 Million english keywords to expand your list.
· Tutorials and Videos – ever expanding library of video, audio and pdfs.
Check out AffPortal (http://bit.ly/bu5XlU) now. If you plan to get affportal, I highly
recommend you check out the coaching forums I talk about above. For just a little
bit more you get access to both the coaching forum and affportal! Awesome!
If you’re interested in the two combined, check it out here. (http://bit.ly/9nGxXs)